Case study · DCDH Estate

A zero-brokerage property marketplace, WhatsApp-first.

Verified listings, owner and tenant portals, WhatsApp OTP login, enquiries without a broker in between, and a referral programme — live across 20+ localities in Jaipur.

Client
DCDH Estate
Sector
Real estate
Where
Jaipur, Rajasthan
Built
2024 · 5-month build, then run by us
200+Properties listedAcross Jaipur
20+Localities coveredWith active listings
0Brokerage feesOwners and tenants deal directly
100%WhatsApp-firstSign-in and contact start on WhatsApp

01 Before

The situation.

  • Entirely offline

    Listings shared by hand and enquiries handled over the phone — no way to scale.

  • Broker friction

    Brokers added cost and opacity to every deal; owners and tenants had no direct line.

  • No verification

    Trust between owners and renters was built manually, one call at a time.

  • Referrals untracked

    Word of mouth drove leads, but nothing recorded or rewarded it.

02 Built

What we built.

  • Next.js
  • Node.js
  • PostgreSQL
  • AWS S3
  • Firebase
  • WhatsApp OTP
01

Verified listings

Step-by-step owner onboarding with document upload; every listing approved before it goes live.

02

Owner and tenant portals

Separate dashboards built for each side of the market.

03

WhatsApp OTP login

No passwords — people sign in where they already are.

04

Direct enquiries

Tenants enquire from a listing, owners reply from their portal. No broker in between.

05

Referrals and rewards

Tenants and partners earn for referrals, tracked in their dashboard.

06

Analytics

Listing performance and enquiry volume for owners and admins.

03 On screen

The system, as its users see it.

DCDH Estate home page advertising zero-brokerage verified properties in Jaipur
dcdhempire.com · HomeThe marketplace home: verified, zero-brokerage listings with WhatsApp-first sign-in.

04 Timeline

Built, then run.

Launch was the halfway mark. We have run the system every month since.

  1. Discovery 2 weeks

    Interviews with the founders and early users; Jaipur rental dynamics; MVP scope.

  2. Design 3 weeks

    Journeys for tenant, owner and admin; a WhatsApp-first experience.

  3. Build 12 weeks

    Listings, search and enquiries; portals; OTP auth; referrals; verification workflows.

  4. Run Ongoing

    Beta with an initial portfolio, owner onboarding, then monitoring and steady improvement.

Next case studyBuswing — Peak season, without the double-bookings.

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